Permission Marketing

by evan on June 15, 2010

I was really excited to read Permission Marketing by Seth Godin for two reasons. First, Seth Godin is a wonderful author who has written many marketing books applicable to all size businesses. Second, I am a HUGE believer in using permission in marketing campaigns to establish a relationship and build trust throughout interactions with prospects and clients. “Turning strangers into friends, and friends into customers” is an ambitious focus for a book and I felt that Seth provided some solid information, but was a little short on practical, real-world applications.

Seth does a nice job creating the argument for why permission marketing is so important to a company’s marketing efforts, but for people who already agree that permission marketing is a great philosophy in marketing the book is a little light on a simple road map to implement a permission marketing campaign.

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