I was really excited to read Permission Marketing by Seth Godin for two reasons. First, Seth Godin is a wonderful author who has written many marketing books applicable to all size businesses. Second, I am a HUGE believer in using permission in marketing campaigns to establish a relationship and build trust throughout interactions with prospects and clients. “Turning strangers into friends, and friends into customers” is an ambitious focus for a book and I felt that Seth provided some solid information, but was a little short on practical, real-world applications.

Seth does a nice job creating the argument for why permission marketing is so important to a company’s marketing efforts, but for people who already agree that permission marketing is a great philosophy in marketing the book is a little light on a simple road map to implement a permission marketing campaign.

Understand the benefits of salsa dancing, watch the basic salsa step and follow a simple plan to becoming a salsa dancer.

The Wolf of Wall Street- Stock Market Millionaire at 26, Federal Convict at 36 was out of the scope of my normal reading. I do enjoy reading biographies of successful entrepreneurs, but I was a little confused when Frank Kern and Trey Smith sent me a copy as part of List Control program. After reading the book and meeting Jordon Belfort in person this past weekend at the List Control event at Hard Rock Hotel in San Diego, I realize that Jordan’s incredible story is much more than just how he lived like a rock star and parties like a king.

The stories of Jordan’s life such as his drug use and his ability to spend hundreds of thousands of dollars like the rest of the world spends for a cup of coffee is very entertaining. After speaking with Jordan this weekend, I realize that he is a successful entrepreneur who has had his past challenges like all of us, but continues to utilize his strength of influencing others to change corporations and dramatically increase sales.

I highly recommend this book to anyone who enjoys real stories that stretch the mind of what is currently possible though a very crazy string of life events.

Learn how we can help small businesses get 1 More Customer if we follow the principles laid out by Dr. Martin Luther King Jr.

Dangerous Law Practice Myths, Lies and Stupidity – What you absolutely DON’t want to do when STARTING, GROWING , or RUNNING your law practice is a quick read that highlights the critical aspects of running a successful business of a law firm from people who have been there and done it already. Judd Kessler, Gunter Enz, Lawrence Kohn, Thomas Kauck, Albert Barsocchini, Brian Whitaker and Michael Quadee detail 35 key components of building a successful law practice through stories about fictional law firms that illustrate real life situations.

This book is a great read for lawyers who are great lawyers but could use some support in running a successful law practice. When talking with my friends who persevered through law school and are now lawyers all over the USA, law schools typically do a good job at teaching the law but the business side of a law firm is missing from a complete law school education.

Call With Frank Kern

Enjoy my recent conference call with Internet Marketing legend Frank Kern and his cousin Trey Smith to discuss a marketing strategy for the launch of my newest membership site based on helping salespeople around the world be more effective and close more deals.  Frank Kern averages about $6 Million in revenue for each product launch he manages, so I felt confident that Frank and Trey would offer some valuable advice, which they over delivered as always.

I look forward to seeing Frank and Trey as well as 500 other Internet Marketing superstars at the List Control Live event at the Hard Rock Hotel in San Diego Memorial Day Weekend.

The 90 Day Health Challenge was a great experience in terms of making some positive improvements in my health and also understanding how I can make a few adjustments for even more results in the future:

During the last 90 Days, here are the Results:

Body Fat %: Decrease from 29.7% to 26.5%
Lean Body Mass %: Increase from 70.3% to 73.5%
Fat Body Mass: Decrease from 57.4 lbs. to 49.7 lbs.

Here are the photos that I promised I would get to show the progress and that is exactly what my body is now and always…A Work In Progress…

Here are some tweaks in my health plan I will be making over the next 45 days….

1. Working out at CrossFit Invictus 4* per week
2. Drinking 1/2 a protein shake (Jarrow Whey) and 1/2 banana within 3o minutes of waking up and right after I work out eating the other 1/2

Learn how to build a warm network in simple steps for 25 minutes per day, Monday through Friday. Go out and built your warm network so you can connect with the world.